Graphic Design

Designing Impactful Brands and Stories with Hilo Negro

Hilo Negro was where my passion for corporate design truly blossomed. During my time with the agency, I worked on a wide range of projects that pushed my creative limits, including social media design, brand creation, and video production. I had the opportunity to maintain design specifications for a national brand during the 2020 Yucatan elections, but it was through this experience that I found my true calling in corporate design, rather than political and social design.

Responsibilities

  • Designed social media content for multiple brands, ensuring each maintained its unique voice and visual identity.
  • Contributed to the creation of several new brands, honing my design skills and expanding my creative portfolio.
  • Produced animations and small-scale videos, adding dynamic visual elements to brand campaigns.
  • Managed the upkeep of design specifications for a national electoral candidate brand, maintaining consistency during the 2020 Yucatan elections.
  • Discovered a passion for corporate design, focusing on clear, effective visual communication for businesses and brands.
  • Brand Summary

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    The big question

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    Lower Antelope Canyon - Destination America